ChipsHacker Noonabout 8 hours ago
The Branding Lesson Hidden in the Mount Hamilton Wilderness
6 min read
The Nature Conservancy struggled to protect a critical watershed east of Silicon Valley because its brown oak-savanna hills lacked appeal. The area, the size of Yosemite, is the water source for San Francisco Bay. The branding lesson is that unglamorous names fail to inspire conservation action.
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