#nature conservancy Tech News.
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ChipsHacker Noonabout 9 hours ago
The Branding Lesson Hidden in the Mount Hamilton WildernessThe Nature Conservancy struggled to protect a critical watershed east of Silicon Valley because its brown oak-savanna hills lacked appeal. The area, the size of Yosemite, is the water source for San Francisco Bay. The branding lesson is that unglamorous names fail to inspire conservation action.
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