PrivacyDigidayabout 7 hours ago
W3C Attribution API sparks web measurement debate
1 min read
The W3C opened its proposed Attribution API for broader industry review, aiming to enable privacy-preserving ad measurement without cross-site tracking. Critics like Don Marti and James Rosewell argue the proposal resembles Google's earlier Attribution Reporting API and could concentrate browser influence. Supporters including Scott Messer and Aram Zucker-Scharff maintain the work predates Privacy Sandbox and represents an open web tool.
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