TechDigidayabout 2 hours ago
Albertsons micro sitcom boosts retail media
1 min read
Albertsons launched "Rico's Tacos," a 22-episode micro drama series for in-store and e-commerce screens. The series was inspired by shopper insights from Albertsons and Procter & Gamble and produced by Minivela. Shoppers are scanning QR codes linking to the video portal on the Albertsons site.
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