StartupsInc42about 1 hour ago
Ananta Capital Acquires Majority Stake In Personal Care Brand Phitku
3 min read
Ananta Capital acquired a majority stake in D2C personal care brand Phitku through primary capital and a secondary share purchase. The bootstrapped startup, founded in early 2025, sells alum-based natural deodorants and gained visibility on Shark Tank India Season 5. Phitku claims profitability within 14 months and targets ₹300 Cr ARR in two years.
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