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The latest d2c news, distilled by AI into sharp ~100-word summaries. ByteBrief tracks d2c across dozens of tech sources and brings you only what matters, updated hourly. Tap any story for the full brief, or open the original source.

Indian D2C brands like Little Joys, Gladful, and The Whole Truth are targeting urban millennial parents with healthier kids' food, adding protein and millets to familiar snacks. However, the Food Safety and Standards Authority of India (FSSAI) flagged 15 brands in June for allegedly misleading health claims. Founders cite challenges in balancing taste, cost, and compliance while scaling beyond quick commerce.
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