PolicyInc42about 4 hours ago
India's Kids' Nutrition Brands Face Scrutiny
1 min read
Indian D2C brands like Little Joys, Gladful, and The Whole Truth are targeting urban millennial parents with healthier kids' food, adding protein and millets to familiar snacks. However, the Food Safety and Standards Authority of India (FSSAI) flagged 15 brands in June for allegedly misleading health claims. Founders cite challenges in balancing taste, cost, and compliance while scaling beyond quick commerce.
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