TechDigidayabout 1 hour ago
Liquid Death Media Chief Rejects Publicis
6 min read
Liquid Death media chief Benoit Vatere rejects Publicis Groupe's LiveRamp deal, fearing data sharing with rivals. The contract ends by year-end, yet Vatere insists on deleting data upon ownership change. Competitors like WPP and Omnicom have already stopped using the solution. Industry analysts note limited options remain for advertisers.
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