AIAxios Techabout 3 hours ago
Study Reveals AI Citation Sources Shift
2 min read
A new study tested 1,020 prompts across ChatGPT, Claude, Gemini and Perplexity, finding major differences in cited sources. Journalism citations fell from roughly 27% to 22.2%, while company-owned content rose to 25.1%. Researchers combined 1,020 general questions with 40 million brand-related responses using models including GPT-5 and Gemini 2.5 Flash.
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