AIAxios Techabout 2 hours ago
Axios House: Brands win by focusing on communities
3 min read
Brands winning at Cannes tapped into audiences directly, panelists said at Axios House. Dove asked Reddit users for real feedback on a new product, then ran the top 100 comments including criticism. Reddit CEO Steve Huffman said showing the criticism validated the promoters.
Level
Hype check
Tap to vote and see what everyone thinks.
