AIDigidayabout 7 hours ago
AI visibility shifts from referral traffic
1 min read
Publishers now treat AI answer engines as a distribution layer, not a referral source. DataDome reports AI agent traffic grew 45% in Q2 2026, with Meta generating the majority. Decodo found AI-driven traffic grew 187% in 2025. LLMs.txt adoption reached 36,120 instances by May 2026, but 97% of files received zero requests.
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