AIHacker Noonabout 4 hours ago
AI Personalization and the Illusion of Consumer Choice
13 min read
AI personalization often treats a single "Accept All" click as meaningful consent, though UK GDPR requires freely given, specific, informed consent. The Data (Use and Access) Act 2025 replaced Article 22 rules, allowing wider lawful bases for automated decisions by June 2026. Meta faced a €390 million EU fine over contractual necessity claims.
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