AIDigidayabout 3 hours ago
Unilever's 300,000 creator network logistics
1 min read
Unilever built an active global network of 300,000 creators, activating 50,000 at the FIFA World Cup. CEO Fernando Fernández credited creators for growth. The network relies on in-house teams, agency partnerships, and AI infrastructure, though risks include creator redundancy and content homogeneity.
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