TechDigidayabout 2 hours ago
Stagwell launches Curate ad marketplace
1 min read
Stagwell launched Stagwell Curate, its own inventory marketplace, earlier this month. Global CEO Matt Adams said the agency aims to eradicate poorly executed programmatic inventory, not replace ad tech. The move follows The Trade Desk's OpenPath and Publicis Groupe's LiveRamp acquisition plans.
Level
Hype check
Tap to vote and see what everyone thinks.
Summary by ByteBrief
