AISaaStrabout 2 hours ago
Discount Renewals to Save Customers
7 min read
A long-time Marketo reference account is leaving after the vendor raised renewal pricing while cutting API limits. Discounting renewals buys a year to fix the product, but legacy vendors protect NRR instead. Median private B2B NRR has slipped to 101%. SaaS companies above 120% NRR trade at a 63% premium; those below 100% trade at a 46% discount.
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