StartupsNextBigWhatabout 5 hours ago
Hanuman Ansh GTM: Bhandaras Beat Ads
5 min read
The film Hanuman Ansh, made on a ₹1.5-2 crore budget, earned only ~₹10 lakh initially but has since made ~₹134 crore. Its team organized eight temple bhandaras and engaged spiritual leaders like Premanand Maharaj, turning community rituals into its core marketing strategy.
Level
Hype check
Tap to vote and see what everyone thinks.
Summary by ByteBrief
