GamingSimscommunity.info2 days ago
EA Ads Head Details In-Game Ad Strategy
1 min read
EA Ads Head Alexander Dao outlined a player-and-data-led approach to in-game advertising across EA franchises. Sports titles are the clearest fit because they mirror real-world environments with ads. The Sims collaboration with Coach succeeded because players wanted fashion content. EA will not introduce ads without player comfort and brand fit.
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