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Omdia reports global smartphone shipments declined 20 percent year-on-year in Q3 2026, totaling 254.7 million units. Samsung shipped 57.8 million units, down 5 percent, while Apple remained steady at 56.5 million. Xiaomi dropped 29 percent to 30.7 million, and Oppo fell 39 percent to 23.4 million units.
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