Train Generative AI On Your Brand Voice

70% of consumers can recognize an AI-generated ad because it feels like it is missing its soul, according to recent Canva research cited by MarTech. Style guides list rules but cannot transfer the underlying reasoning behind those rules, which AI needs. Brand voice lives in the tough calls a team makes under pressure, not on page 12 of a style guide. Most companies get it wrong by treating style guide uploads as done.