TechDigidayabout 2 hours ago
TV Ad Measurement Frustration Spurs New Task Force
9 min read
The Coalition for Innovative Media Measurement is forming a Strong Foundations Implementation Task Force to address TV ad measurement currency inconsistency. The move follows Nielsen and VideoAmp pulling out of MRC accreditation and Nielsen twice skipping US Joint Industry Committee certification. CIMM managing director Jon Watts said the task force will disband if no significant progress occurs within 12 to 18 months.
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