MobileAppleInsiderabout 1 hour ago
Beats lab reveals dual-platform strategy under Apple
1 min read
Apple's $3 billion 2014 Beats acquisition preserves a separate brand targeting Android users and lower prices. Beats products share Apple's testing standards while making unconventional trade-offs like the $79.99 Solo Buds with a battery-free case. Matthew Costello says Beats complements AirPods as a dual-ecosystem play.
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