Tech9to5Macabout 2 hours ago
Apple art director shares Lil' Finder Guy sketches
1 min read
Apple art director Sofia Coelho shared early sketches and an airbrushed physical prototype of Lil' Finder Guy from the MacBook Neo campaign. The character appeared in a livestream, TikTok videos, and a WWDC 2026 session. Coelho credited colleagues who worked on the Cannes Lions-shortlisted campaign.
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