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Tech9to5Macabout 2 hours ago
Apple art director shares Lil' Finder Guy sketchesApple art director Sofia Coelho shared early sketches and an airbrushed physical prototype of Lil' Finder Guy from the MacBook Neo campaign. The character appeared in a livestream, TikTok videos, and a WWDC 2026 session. Coelho credited colleagues who worked on the Cannes Lions-shortlisted campaign.
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