AIDigidayabout 4 hours ago
Agentic AI dominates Cannes Lions ad tech announcements
1 min read
Agentic AI, interoperability, and control dominated Cannes Lions ad tech announcements. Omnicom Media partnered with Netflix to combine Acxiom audience data with Netflix's AI. WPP Media announced a Buyer Agent for video and an agentic standards initiative with broadcasters and streaming platforms.
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