EnterpriseForbes Innovationabout 3 hours ago
B2B software should sell like a Rolex
1 min read
B2B software buying feels like haggling, unlike luxury goods where price is fixed. 61% of B2B buyers prefer rep-free buying, and 73% avoid irrelevant outreach. The buying experience, not the technology, drives small and midsize market rejection. Software should feel calm, not like an alarm system.
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