StartupsDigidayabout 1 hour ago
Creators Seek Equity Stakes Over Brand Fees
8 min read
Creator economy players are pushing creators onto startup cap tables as angel investors or sweat equity partners. Cherub held an application-only summit for 100 creators, while agency JERi builds pre-vetted creator councils for boards. Cherub's benchmarks suggest advisory roles earn 0.1% to 0.3% at seed, with long-term collaborators getting up to 3%.
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