TechET Techabout 2 hours ago
Japan's Anime Industry Expands India Licensing Push
3 min read
Japan's content industry is shifting from exporting finished animation to monetising IP in India through films, licensing and merchandise. TV Asahi is taking Doraemon to cinemas in Hindi, Tamil and Telugu, with PVR Inox releasing the film. India's anime viewership penetration is 41%, the world's third-largest, and 79% of viewers have spent on anime products.
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