AIThe Register3 days ago
Contentful tops off Salesforce's 'headless' bet, analyst says
3 min read
Salesforce acquired Contentful to enhance its Headless 360 product. Headless 360 integrates Salesforce's logic and data into external apps like WhatsApp, Slack, ChatGPT, and Claude. CEO Marc Benioff reported a fivefold increase in Anthropic customer usage. The product previously lacked an enterprise-grade content layer. The acquisition addresses this gap and strengthens enterprise content delivery.
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