Amazon Bets On AI-Powered Assistant To Streamline Seller Operations

Amazon launched an AI-powered Seller Assistant for its 1.7 million sellers in India. Built on Amazon Bedrock with Amazon Nova and Anthropic Claude models, the 24/7 chatbot handles onboarding, catalog creation, advertising, inventory management, and cross-border expansion. The rollout follows Smbhav 2025 and precedes Prime Day in July.