Adyen Aims to Tackle Complex AI Pricing With Orb Acquisition

Adyen acquires Orb in $335 million reverse triangular merger to integrate Orb's real-time usage billing with Adyen's payments platform. The deal creates a unified solution for enterprises managing complex, high-volume usage-based pricing across global markets. Orb's billing engine translates dynamic pricing contracts into actionable financial data for real-time revenue decisions.