AIFortuneabout 2 hours ago
Unilever bets big on World Cup desire
3 min read
Unilever USA president Herrish Patel says the company's World Cup sponsorship as official personal care sponsor aims to build 'desire at scale' in the U.S. market. The strategy embeds legacy brands in culture, leverages 6,500 creators, and uses AI to personalize content for cohorts faster.
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