HardwareCarScoopsabout 2 hours ago
Ford Ditches Affordable Cars for Off-Road Focus
3 min read
Ford CEO Jim Farley is steering the company toward enthusiast vehicles like Broncos and Raptors, abandoning affordable cars. The cheapest non-truck Ford is now a $31,845 Bronco Sport, while Chevrolet offers the Trax from $21,700. Ford's upcoming $30,000 electric pickup and possible four-door Mustang aim to fill the gap.
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