SocialDigidayabout 2 hours ago
Brands refine partnership strategies at eTail Boston
1 min read
UrbanStems CEO Meenakshi Lala said a 2024 Laneige partnership failed due to an age demographic mismatch, while an Avaline wine bundle fit better. H&M's Stella McCartney collection and Chobani's U.S. Soccer sponsorship with a $5 million investment highlight evolving collaboration approaches.
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