Zapier Retreat: AI Tools Alone Fail

At Zapier's Outpost Windsor retreat on 8-10 September, sales head Grady Sokaras told enterprise leaders that buying an AI tool without changing roles and incentives yields shelfware. Zapier cited MIT NANDA's finding that 95% of enterprise AI initiatives fail to deliver measurable ROI across $30bn to $40bn in spending, and pitched a four-part operating model.