TechDigidayabout 1 hour ago
US Open Creator Backlash Highlights Event Etiquette Lessons
1 min read
The 2026 US Open invited about 100 credentialed creators, nearly double the 2025 cohort. Backlash erupted after flash photography disrupted Naomi Osaka's match, though the creators involved were not USTA-credentialed. Marketing experts say the incident underscores the need for brands to brief creators on sport-specific etiquette and select influencers with genuine affinity to avoid alienating core fans.
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