AIFortuneabout 7 hours ago
CMOs balance broader remits and tighter budgets
6 min read
Marketing leaders at Cannes Lions described a job that now demands AI expertise, community building, and culture shaping. Budgets remain flat at 7.7% of revenue in 2025, unchanged from 2024 and down from 9.5% in 2022, per Gartner's survey.
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