MobileForbes Innovationabout 4 hours ago
Apple's $1,999 iPhone Ultra Protects Pro Pricing
1 min read
Apple plans a $1,999 iPhone Ultra foldable to target the top five percent of users with luxury materials and cutting-edge components. This high-margin flagship lets Apple keep the iPhone 18 Pro at $1,049 and the Pro Max at $1,299, protecting core revenue from affluent buyers.
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