India Smartphone Market Hits Worst Quarter in Decade

Counterpoint Research reports India's smartphone shipments fell 20% year-on-year in Q3 to their lowest level in a decade. Record-high memory prices drove up device costs, causing the cheaper end of the market to take the hardest hit with a 47% decline in phones under INR 20,000. Samsung reclaimed the top spot with a 17% share, while Ai+ Smartphone grew 306%.