AIRest of Worldabout 5 hours ago
The AI-powered World Cup runs on thousands of data workers
1 min read
The FIFA World Cup uses a sensor-fitted ball, real-time tracking, AI-assisted offside calls, and an AI assistant for each of the 48 teams. Data workers in India, Cambodia, and the Philippines annotate every pass, tackle, and shot. These workers are often football players themselves, hired match by match as independent contractors.
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