StartupsQuartzabout 1 hour ago
Phia CEO knew of cookie stuffing for months
4 min read
Phia CEO Phoebe Gates knew about deceptive cookie practices for at least seven months before publicly addressing them in July. Internal messages show she urged capturing every transaction despite policy violations. The startup raised $35 million in venture funding in January. Affiliate network Impact.com subsequently suspended Phia from its marketplace after the controversy erupted.
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