SocialMashableabout 2 hours ago
Inside the increasingly branded world of RushTok
7 min read
Nike parked a customization trailer at Alabama's Gamma Phi Beta, drawing 150 women, part of brands capitalizing on RushTok. Tarte's 2022 campaign lifted student-discount sales 1,300 percent. Hally Hair's 2024 bus generated 500,000 impressions. Kylan Darnell gained 1.3 million followers after a 6-million-view video.
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