AIDigidayabout 2 hours ago
CMOs struggle to link AI visibility to sales
1 min read
CMOs face pressure to prove AI search visibility drives sales, but tools like Scrunch and Profound only estimate presence, not commercial impact. Rippling uses Profound, AirOps, and Google's Meridian MMM to triangulate value. ChatGPT-referred B2B traffic rose 303% to 2.6 million visits by June 2026.
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