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Gamma reached $100M ARR, 50 million users, and 600,000 paying subscribers with a team of 50, profitably, and zero sales or marketing spend. CEO Grant Lee rebuilt the onboarding to make the first 30 seconds magical, triggering viral growth from 5,000 to 50,000 daily signups. Key mistakes included adding sales too late and nearly mistaking Product Hunt buzz for product-market fit.
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