AIDigiday4 days ago
Marketers embrace AI in social and retail media
1 min read
More than 4 in 10 marketers use AI in social media (49%) or retail media (42%) campaigns, per a Digiday+ Research survey of over 100 professionals from Q1 2026. Among social media AI users, 67% analyze results, 57% create content, and 54% edit content. Meta and TikTok opened ad ecosystems to third-party AI tools and agents.
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