EU Proposes Digital Fairness Act for Online Consumers

The European Commission proposed the Digital Fairness Act, its biggest consumer protection upgrade in over two decades, targeting hard-to-cancel subscriptions, dark patterns, dynamic pricing and misleading influencer marketing. It also seeks direct investigation and sanctioning powers in large-scale cases, with fines up to 6pc of a trader's worldwide annual turnover. The law complements the DSA, DMA, AI Act and GDPR.