AIDigidayabout 3 hours ago
Marketers slow to adopt AI for influencer, CTV ads
1 min read
A Digiday+ Research survey of over 100 marketing professionals in first-quarter 2026 found only 25% use AI for influencer marketing and 18% for CTV campaigns. Among AI users, 75% analyze data and 63% create content. Consumer trust issues with virtual influencers and a broadcast mindset in CTV drive hesitation.
Level
Hype check
Tap to vote and see what everyone thinks.
