Confido Raises $55M Series B for CPG AI

Confido raised a $55M Series B led by Insight Partners, bringing total funding to $77M. The AI platform unifies finance, accounting, sales and operations for consumer packaged goods brands, automating deduction resolution and trade spend tracking. Over 250 brands, including Unilever and Mars, route more than $30B in retail sales planning through it, and the company has grown 5x year-over-year.