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Salesforce agreed to acquire customer engagement platform Braze for $5.66 billion in a deal closing in fiscal 2028. Braze shareholders receive $47.50 cash per share. Salesforce shares fell 0.8% while Braze surged 51% on Tuesday. The acquisition strengthens Salesforce's AI strategy and complements its Customer 360 platform.
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Summary by ByteBrief

Salesforce agrees to acquire AI-powered marketing platform Braze for nearly $5.7B in enterprise value, paying $47.50 per share, set to close from February 2027 (Dana Wollman/Bloomberg)
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