Publishers Turn GEO Into Revenue Stream

Publishers including Future, Time and Ziff Davis now sell generative engine optimization (GEO) services to help brands appear in AI answers. Future has over 30 clients with renewals, and Time places ads in markdown files that AI agents read. Perplexity said it would block its agents from scraping Time's site, but its agents still do. Measurement remains unsolved, with an IAB framework expected in November.