AIInc42about 2 hours ago
Flipkart Deploys AI-Native Search Beyond Keywords
5 min read
Flipkart is rebuilding product discovery around AI, combining intent-led search, voice and visual inputs, and session-adaptive recommendations. CPTO Balaji Thiagarajan said at Inc42's CTO Summit 2026 that the search stack is now AI-native, with Flipkart AI Mode asking follow-up questions and serving over 22,000 pincodes. Long-term, agent-led shopping could find deals and replenish staples, with consumers controlling delegation.
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